BANANA REPUBLIC LUNAR NEW YEAR — JULIA HAN

PART OF SPECIAL PROJECTS TO AMPLIFY BRAND’S PURPOSE, VALUES, AND CULTURAL RELEVANCY

Own and lead creative concept and strategy for Lunar New Year 2022 collection encompassing product, styling, art direction, marketing, social media/PR, and partnerships.

Rolled out to stores in U.S. and Canada, along with a dedicated online shop.

ONLINE FEATURED SHOP

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social media partnerships

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